Currently focused on full-time VP Sales / GM / Head of Commercial roles.
Select engagements only.
why Casefactor
Built on 25+ years of operating experience scaling consumer product businesses into national retail and wholesale channels, including leading a brand from zero to ~$100M annual revenue prior to acquisition by Philips.
Experience includes building retail distribution across Best Buy, Target, Walmart, Apple and specialty channels, along with international expansion across EU, APAC and Middle East market.
Selected Execution
• Built retail channel expansion across mass, specialty, and international distribution
• Structured pricing & margin models across allowances, freight, and promotional mechanics
• Led packaging and merchandising optimization tied to retail conversion and velocity
• Developed joint business planning with Best Buy, Apple, and specialty retail partners
• Built P&L models from tooling through landed cost, chargebacks, and co-op economics
Retail & Channel Experience Includes:
Consumer products often stall between initial traction and scalable retail revenue.
This is where I operate, aligning product, pricing, and channel execution to meet retailer requirements and drive repeatable sell-through.
Relevant Situations
• Physical product with real retail ambition (not idea-stage)
• Need to align product, pricing, and channel execution for retail readiness
• Need traction and sell-through, not extended strategy cycles
CaseFactor, LLC
Rick Case
(919) 605-5741
richard@casefactor.io
Pendleton, South Carolina
LinkedIn
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