CPG Sales Leadership

cpg sales leadership

Bringing ideas from a napkin sketch to retail shelves for over 20 years.

 
 
 
 

About Rick Case

Sales-focused, authentic entrepreneur with experience driving revenue growth from zero to $100M annually in less than 4 years. Lifetime product sales of over half a billion dollars through 20k+ retail doors worldwide.

Rick co-founded an iPod accessory startup (DLO) which achieved zero to $100M annual revenue growth in 4 years and a nine-figure exit to Global Fortune 500 Philips Electronics. He now specializes in developing and executing go-to-market strategies at early stage companies to rapidly accelerate revenue growth through retail and B2C channels domestically and globally. Rick has a proven ability to build and motivate high performing sales teams through all stages of company life-cycle (early/startup, hyper-growth, pre and post-acquisition) and is experienced at working cross functionally to deliver best-in-class service to brand and retail partners.

 
 
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Areas of Expertise


Channel Sales + Distribution

  • National accounts

  • Global distribution

  • Strategic channel management

  • Sales infrastructure

  • B2B, B2C & Amazon

  • Best-in-class logistics



Strategic Planning

  • Sourcing / manufacturing

  • Branding

  • P&L

  • Channel pricing strategies

  • Demand planning and forecasting

  • Early stage business capital



Channel Marketing

  • Retail packaging design

  • Point of Purchase (POP) development

  • Amazon, Walmart, Target Marketplaces

  • In-store sales promotions

  • Store associate training and engagement


 

Delivers Best-in-Class Service to Brand Partners & Major Retailers Worldwide